Бренд ZERNO

ZERNO is a Ukrainian clothing and accessories brand whose philosophy is embodied in durable design and folklore motifs.
Emphasis on ethnic design is a desire and attempt to preserve and rethink native Ukrainian traditions and traditions of other nations.
The brand has brought together craftsmen and designers whose products are as eco-friendly as possible and are often handmade. When creating collections, natural materials are used: hemp, cotton, silk, wool, as well as clay, glass and wood. To decorate clothes, they often turn to folk techniques of punching and embroidery.
The ZERNO brand was founded in Kyiv in 2014. Working on the creation of long-lasting clothes from pure natural materials, he strives to become an example of environmental responsibility.
The style created by ZERNO is timeless. That's why clothes are alive. Because he is not subject to fashion and fast-moving trends.
ZERNO appeals to the people's style, because it preserves the expediency of the cut developed over the centuries, the depth of the artistic sense, and most importantly, the spiritual aspirations of the people. Creates clothes that make sense. For people who seek to know their essence and germinate their Seed. He tries to keep his finger on the pulse of global trends.
"Currently, the world is undergoing a certain rethinking of the very concept of clothing. It is perceived as an investment rather than a disposable product that is thrown away after the first wash, says Sass Braun, author of the EcoFashionTalk project. — Fast fashion encourages mass consumption, but the consumer begins to see and realize his influence, which he exercises when he buys wonderful and high-quality things, investing his money in the work of designers and craftsmen."
Therefore, ZERNO creates long-lasting and functional clothing, contributing to the preservation of natural resources in an era of excessive consumption.