It's craft - a platform to support crafters
VISION: Every craftsman has the opportunity to develop a profitable business in Ukraine.
MISSION: We train, promote and scale sales of craftsmen and revive cultural heritage.
It's Craft is a social enterprise.
As a social enterprise, we combine several business models, but the main one can be considered “redistribution of profits to support the growth of micro-producers from rural regions.”
It's Craft consists of:
• Online store - products of Ukrainian producers based on the social entrepreneurship model.
• Charitable Foundation - 5 support programs.
• Community of Creators - a partnership of craftspeople for joint production on the topic of modernizing Ukraine's cultural heritage.
As of May 2024, the store supports 124 manufacturers.
During the period of operation of the " It's Craft " Charitable Foundation, 11 grants were issued to craftsmen and potential manufacturers.
It's Craft, a platform and social enterprise that supports Ukrainian artisans and artists, has been showing impressive results over the past four years.
2022:
Having resumed work with “0” after the relocation, It's Craft generated revenue of UAH 0.45 million, working with 74 craftsmen. The charity's budget amounted to UAH 54,000.
2023:
The platform's revenue grew to UAH 2.4 million, and the number of partner crafters reached 120. Two hubs were opened, and the charity's budget increased to UAH 111,000.
2024:
“It's Craft continued to grow, reaching a revenue of UAH 3.2 million and expanding its network of craftsmen to 170. Two more hubs were opened, and the charity's budget increased to UAH 200,000.
2025:
The platform's revenue is expected to reach UAH 4.4 million, and the number of partner crafters is expected to reach 220. It is planned to open 2 more hubs, and the charity fund's budget will reach UAH 300,000.
There are more and more crafters!
Compared to 2023, when the growth of brands was 107% (from 58 to 120), and in 2024, from 120 to 170 brands.
The more money the It's Craft store and craftspeople earn, the more we invest in grants to support new craftspeople.
Impact assessment 2021
Winners of the Revolving Fund competition:
• Oleksandr Zhylinskyi, Khmelnytskyi - production of equipment for eco-packaging - UAH 20,000;
• Natalia Khramchenko, Kherson - to start manufacturing gypsum interior items - UAH 10,000.
Winners of the Permanent Creators' Contest:
• August: Zoriana Kurylyak “Star Necklace” - financing manufacturing prototypes of jewelry parts, Lviv - UAH 1000 UAH. Became a supplier of It`s Craft.
• November: Lilia Orlova “Eco-packaging of rolled teas” financing of packaging, Severodonetsk - 1000 UAH.
Impact assessment 2022
Winners of the Revolving Fund competition:
• Maksym Tkachev, sole proprietor, for the production of lightweight concrete items under the KUT-KOLO brand - UAH 30,000.
• First Organic Nursery LLC, represented by Director Andrii Kalyniak - working capital financing for conservation - UAH 20,000.
The founders' own cash contribution to the project - UAH 220,000.
Project “Kherson region is Ukraine”:
• An art residency was held in Uman: 20 artists, 60 paintings created.
• Artists outside the residency donated 82 more paintings.
• A total of 74 artists participated.
• In 2022-2023, 10 exhibitions were held: Uman, Kryvyi Rih, Odesa, Lviv, Ivano-Frankivsk, Kyiv, Ternopil, Khmelnytskyi, Truskavets, and Luxembourg (Luxembourg).
• Through auctions and print sales, UAH 141,772 was raised for the Program's charitable activities.
• The program is implemented jointly with the NGO “Regional Development Agency of the Tavrian Association of Territorial Communities” with the support of regional partners.
Impact assessment 2023
Winners of the Revolving Fund competition:
• IE Anna Babina - production of soap based on goat fat - UAH 30,000.
• Solomiya Bratakh, sole proprietor, for the sustainability of a dairy farm by strengthening cheese sales processes - UAH 20,000. She became a supplier to It`s Craft.
Winners of the Permanent Creators' Competition:
• Oksana Plakosh - Modern carpet with samchykivka ornament using the tufting method - UAH 1,000.
• Valeria Malanska - Launching local production of eco-bags as an element of souvenir products - UAH 1,000.
• Daniil Zenkin - Making a prototype for the Umbroscope home shadow theater - UAH 1,000.
Winners of the Kentavrida contest
200 copies of the collection “Centaurida. From the beginning of tribes” is being prepared for printing. Illustrations, proofreading, layout, cover design, and printing were funded:
• Volodymyr Kobzar “Sacred Paths of the Abo and Sagas”;
• Kateryna Kolesnyk “Defenders of the Forest”;
• Serhiy Shturhetsky “The Last Choice of Borysfen”;
• Oksana Trybun “Fairy Tales in the Shelter”.
Impact of the Regional Craftsmen Support Program
• The Catalog of Ukrainian Craft Producers was created - 800+ producers.
• Development of business climate and communities:
• 3 webinars on certification and standardization (with the support of the International Trade Center) and a draft law regulating the market of artisan producers of animal products were held.
• 2 logistics hubs were created - warehouses in Ivano-Frankivsk and Zakarpattia regions.
Brand promotion - written and published
• 10 articles about the culture and life of the peoples who lived on the territory of Ukraine.
• 14 articles about manufacturers.
• 6 articles about grantees and their activities.
30 years of entrepreneurship development experience embodied in one platform.
Our team:
• Pavlo Yarmii. Co-founder, partnership in the regions, opening of Hubs.
• Viktoriia Kulakova. Co-founder, implementation of the Foundation's programs and special projects, impact reporting.
• Iryna Ryabokin. Administrator, sales management, financial monitoring.
• Maryna Pryadko. Administrator, sales management.
• Sofiia Zabolotna. Communications, research.
• Svitlana Zabolotna. Communications, PR.
• Angela Yatsiuk. Accountant.
• Halyna Makohon. Content manager.
• Hub teams. Search for craftsmen in the regions and communication with them
Its Craft is supported by donor organizations and foundations, because our activities are important and useful for the development of communities and Ukraine as a whole. Our cooperation is worth mentioning:
2018-2019:
• ChildFund Deutschland - Program for social enterprise trainers. Certification of V. Kulakova as a social enterprise trainer.
2020:
• USAID AGRO - Won the tender for the “Vesnyanka” - 350 gift sets of farm products were sent across Ukraine.
• Ukrainian Fruit and Vegetable Business Development Project - Training on the development of a trading platform. Author's products are available in the project's aggregators.
• House of Europe - Personal grant to study social entrepreneurship development funds and EU revolving funds.
2022:
• USVF - Relocation grant: covered the cost of purchasing furniture and commercial equipment for the move from Nova Kakhovka to Uman.
2023:
• U.S. Embassy - Support for micro producers through enhanced marketing and regional scaling.
• Silab Ukraine - Grant for own production.
• International organization for migration - Grant for own production.
2024:
• Makers Innovation Award - “Mythologization of Trypillia” - a project to support cultural and production centers, makers, and promote the Ukrainian brand.
View the page on social impact of It's Craft
View the full Impact Report for May 2024
